While I am all for getting people to read, I am usually very skeptical of book trailers. Given the budget and resource constraints, they are often have questionable production values (and that is putting it very kindly). Imagine my surprise and delight when I came across this book trailer/ promo for Simone Elkeles's YA novel Perfect Chemistry. The video is a parody of the book's plot, and its purposeful cheesiness is very addictive.
Favorite moments: Brittany's vapid "It's a book!"; Brittany's boyfriend doing his white boy dance